"Consumers
are so distrustful of Microsoft that Apple
could double its market share as disaffected
users dump the Windows OS,
a Forrester Research report claims.The report
looks at brand identity and the importance
of branding. The report also evaluates the
effect a brand has on the pricing of company
products and the demographic make-up of consumers
who purchase them.
Microsoft's
crumbling empire…
"Microsoft
faces big consumer defection risk: One measure
of consumer dissatisfaction with Microsoft is
seen in the 5.4 million households that gave
it a brand trust of 1 (distrust a lot) or 2 (distrust
a bit)," the report said.
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