In Q1 2011, Facebook overtook Google as the most popular social network ID used to sign in to websites to share content. Facebook was the top social network ID used to sign in to websites to share content, with 35%.
This was more than Google at 31%. In Q4 2010, Facebook stood at 27%, while Google was at 38%. While Twitter only accounts for 7% of social sign-ins on websites, it is used to share 32% of content that users distribute via a social network. This difference is important to note as most consumers are not yet comfortable using Twitter as their main social login, but they do find it useful for content sharing. More…




